Sun Shine Laundry is a power laundry service in Comba, Margao, Goa. The goal was to build a bold and memorable identity that speaks to everyone — from housewives to busy professionals — in a way that feels clear and approachable.
The brand draws its inspiration from the sun — bright, energetic, and dependable, just like the service itself. The logo is built with condensed typography inside a circle, symbolising both the rising sun and the cycle of laundry. The strong orange palette makes the brand feel warm, confident, and instantly recognisable.
The tagline captures the spirit of the brand — strong on dirt, gentle on clothes. The voice is simple and iconic, built around short punchlines that are easy to remember and impossible to ignore.
The result is a clean, powerful identity that makes everyday laundry feel modern and fresh. The identity was designed to work everywhere — from shop signage to social media. Sun Shine Laundry now comes across as a service people can trust, with a personality that feels bright and confident.
